Any good presenter knows the importance of keeping the audience the focal point of the presentation. To be successful, a presenter has to understand not only his or her own subject, but what the audience already knows about it, what they are hoping to learn, and even possible misconceptions that might stand in the way of their understanding or reaching common ground. It isn’t enough to just keep the audience in mind as you gather your materials and decide on content. To really move and motivate an audience with a presentation, you’ll need to be aware of how the audience is responding to you in the moment.
Emotional intelligence is sometimes defined as the capacity to be aware of, control, and express one’s self empathetically and appropriately; and to be able to use emotional information to guide behavior. How then is emotional intelligence used to strengthen presentation skills?
Next time you get ready to present, think about how you and your audience are responding to each other and how you can make use of that information to enhance your performance and your results. Some guides to consider:
BUILD IN TIME TO READ YOUR AUDIENCE: This sounds easier than it is. Many presenters think mostly (if not exclusively) about their own performance during a presentation. They understandably want that presentation to go smoothly and without mishap, so are focused on remembering details of what they planned to say, as well as how to get from point to point without missing anything. Master presenters, however, know the test of a great presenter isn’t whether the delivery proceeded without hesitation or that everything you thought you might include was delivered. The emotionally intelligent presenter is aware of the audience’s reaction. Make it a point in every presentation to gauge audience reaction as often as you can. You can do this either by literally stopping occasionally and asking for feedback (“Does this make sense”? “Everyone agree?” ) or you can simply build in pauses that allow you to gauge reaction yourself.
YOUR AUDIENCE IS COMMUNICATING WITH YOU IF YOU LISTEN: Audience feedback is often subtle, which is why for many presenters, it’s easy to overlook. Many audiences won’t interrupt your presentation or offer you the kind of verbal feedback that lets you know how you’re being received. The emotionally intelligent presenter checks for non-verbal signs. Are they maintaining eye contact? Are expressions neutral? Interested? Is body language open? Or are they shifting constantly in their seats, avoiding eye contact and giving you other signs of disinterest or disagreement?